CATEGORIES

  • Marketing Beyond Cyber Monday: Customer Retention Through Seamless and Authentic Marketing

    J.P. Regalado, Senior Copywriter

    Black Friday and Cyber Monday have traditionally been the Holy Grail for marketers. For the past couple of years, however, with COVID-19 and global events affecting the global supply chain, marketers have had to pivot on a dime and adapt their marketing strategies during ever- changing conditions ...

    READ MORE
  • Thumbs Up: The Psychology of SMS Marketing

    J.P. Regalado, Senior Copywriter

    So, you've already done all the metrics on all of your market segments. While the stats may inform the metric successes of your campaigns, there are still the human touches that add nuance and creative license to your messaging. In our last SMS piece, we talked about SMS best ...

    READ MORE
  • SMS Marketing Do's and Don'ts

    J.P. Regalado, Senior Copywriter

    With customers getting more comfortable interacting with brands and businesses on their mobile devices, SMS or text message marketing is one of the fastest growing tools in a marketer’s arsenal. During the pandemic, SMS messaging ...

    READ MORE
  • All Eyes On You: Airtight Social Media Strategy

    J.P. Regalado, Senior Copywriter

    There are hundreds of millions of eyeballs on social media, but where are they all looking? Your audience is hidden somewhere in the flakey, wandering eyes that endlessly doomscroll, swipe left and right, and dance right next to influencers who tout the latest trend that will be ...

    READ MORE
  • You’ve Got Mail: The Staying Power of Email Marketing

    J.P. Regalado, Senior Copywriter

    "You've got mail!" AOL's iconic greeting literally brought Americans online and into their email inboxes. This timeless call to action foreshadowed the Pavlovian swipe notifications that we’re inundated with today. It signaled a global system of interconnection. An email campaign ...

    READ MORE
  • Empathy: Feeling All The #Feels…

    J.P. Regalado, Senior Copywriter

    The primary goal of any company is keeping your customers happy and engaged. Understanding their concerns, problems, and behavior requires empathy. Empathy is the ability to understand and share the feelings of another. "Walk a mile in my shoes" is a common saying used to illustrate ...

    READ MORE
  • Transparency: To See Or Not To See?

    J.P. Regalado, Senior Copywriter

    The pandemic has given us all the time to literally go inside and reevaluate our own values, personal mission, and what's vitally important. In parallel, businesses have had to pivot quickly and lean into their mission statements as the world at large navigates our new normal ...

    READ MORE
  • Good Marketing is Storytelling

    J.P. Regalado, Senior Copywriter

    Once upon a time, the ancient Greeks carved their stories, gods and myths into giant stone slabs. In essence, they were creating advertisements that alluded to a particular human condition. Fast-forward to the present day, and the goals of storytelling still hold true ...

    READ MORE
  • FOMO, Are You In Or Out?

    J.P. Regalado, Senior Copywriter

    If you don't act now, you'll be missing out on something! FOMO (fear of missing out) is real. Marketer's FOMO, in particular, happens when marketers fear that they'll miss out on key opportunities to connect with their audiences, given their data and access to personal information ...

    READ MORE

CATEGORIES

  • Marketing Beyond Cyber Monday: Customer Retention Through Seamless and Authentic Marketing

    J.P. Regalado, Senior Copywriter

    Black Friday and Cyber Monday have traditionally been the Holy Grail for marketers. For the past couple of years, however, with COVID-19 and global events affecting the global supply chain, marketers have had to pivot on a dime and adapt their marketing strategies during ever- changing conditions ...

    READ MORE
  • Thumbs Up: The Psychology of SMS Marketing

    J.P. Regalado, Senior Copywriter

    So, you've already done all the metrics on all of your market segments. While the stats may inform the metric successes of your campaigns, there are still the human touches that add nuance and creative license to your messaging. In our last SMS piece, we talked about SMS best ...

    READ MORE
  • SMS Marketing Do's and Don'ts

    J.P. Regalado, Senior Copywriter

    With customers getting more comfortable interacting with brands and businesses on their mobile devices, SMS or text message marketing is one of the fastest growing tools in a marketer’s arsenal. During the pandemic, SMS messaging ...

    READ MORE
  • All Eyes On You: Airtight Social Media Strategy

    J.P. Regalado, Senior Copywriter

    There are hundreds of millions of eyeballs on social media, but where are they all looking? Your audience is hidden somewhere in the flakey, wandering eyes that endlessly doomscroll, swipe left and right, and dance right next to influencers who tout the latest trend that will be ...

    READ MORE
  • You’ve Got Mail: The Staying Power of Email Marketing

    J.P. Regalado, Senior Copywriter

    "You've got mail!" AOL's iconic greeting literally brought Americans online and into their email inboxes. This timeless call to action foreshadowed the Pavlovian swipe notifications that we’re inundated with today. It signaled a global system of interconnection. An email campaign ...

    READ MORE
  • Empathy: Feeling All The #Feels…

    J.P. Regalado, Senior Copywriter

    The primary goal of any company is keeping your customers happy and engaged. Understanding their concerns, problems, and behavior requires empathy. Empathy is the ability to understand and share the feelings of another. "Walk a mile in my shoes" is a common saying used to illustrate ...

    READ MORE
  • Transparency: To See Or Not To See?

    J.P. Regalado, Senior Copywriter

    The pandemic has given us all the time to literally go inside and reevaluate our own values, personal mission, and what's vitally important. In parallel, businesses have had to pivot quickly and lean into their mission statements as the world at large navigates our new normal ...

    READ MORE
  • Good Marketing is Storytelling

    J.P. Regalado, Senior Copywriter

    Once upon a time, the ancient Greeks carved their stories, gods and myths into giant stone slabs. In essence, they were creating advertisements that alluded to a particular human condition. Fast-forward to the present day, and the goals of storytelling still hold true ...

    READ MORE
  • FOMO, Are You In Or Out?

    J.P. Regalado, Senior Copywriter

    If you don't act now, you'll be missing out on something! FOMO (fear of missing out) is real. Marketer's FOMO, in particular, happens when marketers fear that they'll miss out on key opportunities to connect with their audiences, given their data and access to personal information ...

    READ MORE
  • Marketing Beyond Cyber Monday: Customer Retention Through Seamless and Authentic Marketing

    J.P. Regalado, Senior Copywriter

    Black Friday and Cyber Monday have traditionally been the Holy Grail for marketers. For the past couple of years, however, with COVID-19 and global events affecting the global supply chain, marketers have had to pivot on a dime and adapt their marketing strategies during ever- changing conditions ...

    READ MORE
  • Thumbs Up: The Psychology of SMS Marketing

    J.P. Regalado, Senior Copywriter

    So, you've already done all the metrics on all of your market segments. While the stats may inform the metric successes of your campaigns, there are still the human touches that add nuance and creative license to your messaging. In our last SMS piece, we talked about SMS best ...

    READ MORE
  • SMS Marketing Do's and Don'ts

    J.P. Regalado, Senior Copywriter

    With customers getting more comfortable interacting with brands and businesses on their mobile devices, SMS or text message marketing is one of the fastest growing tools in a marketer’s arsenal. During the pandemic, SMS messaging ...

    READ MORE
  • All Eyes On You: Airtight Social Media Strategy

    J.P. Regalado, Senior Copywriter

    There are hundreds of millions of eyeballs on social media, but where are they all looking? Your audience is hidden somewhere in the flakey, wandering eyes that endlessly doomscroll, swipe left and right, and dance right next to influencers who tout the latest trend that will be ...

    READ MORE
  • You’ve Got Mail: The Staying Power of Email Marketing

    J.P. Regalado, Senior Copywriter

    "You've got mail!" AOL's iconic greeting literally brought Americans online and into their email inboxes. This timeless call to action foreshadowed the Pavlovian swipe notifications that we’re inundated with today. It signaled a global system of interconnection. An email campaign ...

    READ MORE
  • Empathy: Feeling All The #Feels…

    J.P. Regalado, Senior Copywriter

    The primary goal of any company is keeping your customers happy and engaged. Understanding their concerns, problems, and behavior requires empathy. Empathy is the ability to understand and share the feelings of another. "Walk a mile in my shoes" is a common saying used to illustrate ...

    READ MORE
  • Transparency: To See Or Not To See?

    J.P. Regalado, Senior Copywriter

    The pandemic has given us all the time to literally go inside and reevaluate our own values, personal mission, and what's vitally important. In parallel, businesses have had to pivot quickly and lean into their mission statements as the world at large navigates our new normal ...

    READ MORE
  • Good Marketing is Storytelling

    J.P. Regalado, Senior Copywriter

    Once upon a time, the ancient Greeks carved their stories, gods and myths into giant stone slabs. In essence, they were creating advertisements that alluded to a particular human condition. Fast-forward to the present day, and the goals of storytelling still hold true ...

    READ MORE
  • FOMO, Are You In Or Out?

    J.P. Regalado, Senior Copywriter

    If you don't act now, you'll be missing out on something! FOMO (fear of missing out) is real. Marketer's FOMO, in particular, happens when marketers fear that they'll miss out on key opportunities to connect with their audiences, given their data and access to personal information ...

    READ MORE