CATEGORIES

  • 3 Strategies for connecting with consumers

    Curt Kaneshiro

    Consumer preferences have changed drastically since the Covid-19 pandemic, led by the twin culprits of convenience and availability. The unprecedented act of quarantining, temporarily confining ourselves to our homes for weeks on end, didn’t stop people from shopping ...

    READ MORE
  • Getting to a Personalized Continuous Revenue Marketing Strategy

    Russell Kern

    Why Marketing Assessments Are Critical to Launching a Personalized Continuous Revenue Marketing Strategy. Where are you with your personalized Continuous Revenue Marketing strategy? If you’re not sure, you’re far from alone. Marketing organizations on both the client side and agency side have a mixture of ...

    READ MORE
  • Seven Keys to Superior Personalized Continuous Revenue Marketing

    Russell Kern

    The Seven Components of Superior Personalized Continuous Revenue Marketing. Consumers have changed. They no longer buy in the same ways. They no longer decide what to buy in the same ways. And, more importantly, they no longer hold the same expectations of a brand that they held even yesterday. In fact ...

    READ MORE
  • Moving to a Personalized Continuous Revenue Marketing Approach

    Russell Kern

    Now Is the Time to Move to a Personalized Continuous Revenue Marketing Approach. With the recent, rapid changes in shopping habits and media diets, and as customer expectations and values take on a multitude of new forms, Chief Marketing Officers (CMOs) are finding themselves ...

    READ MORE
  • The Personalized Marketing Blueprint

    Russell Kern

    Personalized Marketing has long been one of the biggest challenges for marketers — using data to reach the right person with the right message at the right moment, automated at scale — but now it’s experiencing renewed urgency and focus.

    READ MORE
  • 5 Ways to Empower the Loyalty Loop

    Nicole Riley

    In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience, and it’s time marketers adapted their view to drive conversions.

    READ MORE
  • How to Leverage Behavior-Based Customer Segmentation

    Curt Kaneshiro

    Everyone has heard of the 80/20 rule, also known as the Pareto Principle—80% of your revenue comes from 20% of your customers—but RFM is the best way to determine the actual makeup of your customer base and gain insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you define customer segments ...

    READ MORE
  • “Hello < FNAME >”, 5 Tips to Create Personalized Experiences That Drive Sales

    Curt Kaneshiro

    We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

    READ MORE
  • Push Clients Up the Loyalty Ladder

    Curt Kaneshiro

    The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where your customers are on the ladder will help ...

    READ MORE
  • Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

    Nicole Riley

    Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

    READ MORE
  • Top 10 Loyalty Program Dos and Don’ts

    Nicole Riley

    Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to outthink them. Download your free white paper.

    READ MORE
  • 10 Proven High-Performance Email Tactics for CRM Program Leaders

    Jennifer Stevens

    If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value while strengthening their relationship with your brand. To make your CRM email program more effective, here ...

    READ MORE
  • The Future of CRM Marketing: Eight Big Trends and How They Will Affect You

    Arturo Gutierrez

    A detailed look at forecasted 2018 CRM Marketing trends, from technological advances to shifts in the structure of marketing departments. This white paper provides information to aid in rethinking strategies and incorporating the best resources to optimize results and achieve 2018 goals.

    READ MORE

CATEGORIES

  • 3 Strategies for connecting with consumers

    Curt Kaneshiro

    Consumer preferences have changed drastically since the Covid-19 pandemic, led by the twin culprits of convenience and availability. The unprecedented act of quarantining, temporarily confining ourselves to our homes for weeks on end, didn’t stop people from shopping ...

    READ MORE
  • Getting to a Personalized Continuous Revenue Marketing Strategy

    Russell Kern

    Why Marketing Assessments Are Critical to Launching a Personalized Continuous Revenue Marketing Strategy. Where are you with your personalized Continuous Revenue Marketing strategy? If you’re not sure, you’re far from alone. Marketing organizations on both the client side and agency side have a mixture of ...

    READ MORE
  • Seven Keys to Superior Personalized Continuous Revenue Marketing

    Russell Kern

    The Seven Components of Superior Personalized Continuous Revenue Marketing. Consumers have changed. They no longer buy in the same ways. They no longer decide what to buy in the same ways. And, more importantly, they no longer hold the same expectations of a brand that they held even yesterday. In fact ...

    READ MORE
  • Moving to a Personalized Continuous Revenue Marketing Approach

    Russell Kern

    Now Is the Time to Move to a Personalized Continuous Revenue Marketing Approach. With the recent, rapid changes in shopping habits and media diets, and as customer expectations and values take on a multitude of new forms, Chief Marketing Officers (CMOs) are finding themselves ...

    READ MORE
  • The Personalized Marketing Blueprint

    Russell Kern

    Personalized Marketing has long been one of the biggest challenges for marketers — using data to reach the right person with the right message at the right moment, automated at scale — but now it’s experiencing renewed urgency and focus.

    READ MORE
  • 5 Ways to Empower the Loyalty Loop

    Nicole Riley

    In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience, and it’s time marketers adapted their view to drive conversions.

    READ MORE
  • How to Leverage Behavior-Based Customer Segmentation

    Curt Kaneshiro

    Everyone has heard of the 80/20 rule, also known as the Pareto Principle—80% of your revenue comes from 20% of your customers—but RFM is the best way to determine the actual makeup of your customer base and gain insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you define customer segments ...

    READ MORE
  • “Hello < FNAME >”, 5 Tips to Create Personalized Experiences That Drive Sales

    Curt Kaneshiro

    We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

    READ MORE
  • Push Clients Up the Loyalty Ladder

    Curt Kaneshiro

    The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where your customers are on the ladder will help ...

    READ MORE
  • Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

    Nicole Riley

    Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

    READ MORE
  • Top 10 Loyalty Program Dos and Don’ts

    Nicole Riley

    Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to outthink them. Download your free white paper.

    READ MORE
  • 10 Proven High-Performance Email Tactics for CRM Program Leaders

    Jennifer Stevens

    If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value while strengthening their relationship with your brand. To make your CRM email program more effective, here ...

    READ MORE
  • The Future of CRM Marketing: Eight Big Trends and How They Will Affect You

    Arturo Gutierrez

    A detailed look at forecasted 2018 CRM Marketing trends, from technological advances to shifts in the structure of marketing departments. This white paper provides information to aid in rethinking strategies and incorporating the best resources to optimize results and achieve 2018 goals.

    READ MORE
  • 3 Strategies for connecting with consumers

    Curt Kaneshiro

    Consumer preferences have changed drastically since the Covid-19 pandemic, led by the twin culprits of convenience and availability. The unprecedented act of quarantining, temporarily confining ourselves to our homes for weeks on end, didn’t stop people from shopping ...

    READ MORE
  • Getting to a Personalized Continuous Revenue Marketing Strategy

    Russell Kern

    Why Marketing Assessments Are Critical to Launching a Personalized Continuous Revenue Marketing Strategy. Where are you with your personalized Continuous Revenue Marketing strategy? If you’re not sure, you’re far from alone. Marketing organizations on both the client side and agency side have a mixture of ...

    READ MORE
  • Seven Keys to Superior Personalized Continuous Revenue Marketing

    Russell Kern

    The Seven Components of Superior Personalized Continuous Revenue Marketing. Consumers have changed. They no longer buy in the same ways. They no longer decide what to buy in the same ways. And, more importantly, they no longer hold the same expectations of a brand that they held even yesterday. In fact ...

    READ MORE
  • Moving to a Personalized Continuous Revenue Marketing Approach

    Russell Kern

    Now Is the Time to Move to a Personalized Continuous Revenue Marketing Approach. With the recent, rapid changes in shopping habits and media diets, and as customer expectations and values take on a multitude of new forms, Chief Marketing Officers (CMOs) are finding themselves ...

    READ MORE
  • The Personalized Marketing Blueprint

    Russell Kern

    Personalized Marketing has long been one of the biggest challenges for marketers — using data to reach the right person with the right message at the right moment, automated at scale — but now it’s experiencing renewed urgency and focus.

    READ MORE
  • 5 Ways to Empower the Loyalty Loop

    Nicole Riley

    In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience, and it’s time marketers adapted their view to drive conversions.

    READ MORE
  • How to Leverage Behavior-Based Customer Segmentation

    Curt Kaneshiro

    Everyone has heard of the 80/20 rule, also known as the Pareto Principle—80% of your revenue comes from 20% of your customers—but RFM is the best way to determine the actual makeup of your customer base and gain insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you define customer segments ...

    READ MORE
  • “Hello < FNAME >”, 5 Tips to Create Personalized Experiences That Drive Sales

    Curt Kaneshiro

    We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

    READ MORE
  • Push Clients Up the Loyalty Ladder

    Curt Kaneshiro

    The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where your customers are on the ladder will help ...

    READ MORE
  • Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

    Nicole Riley

    Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

    READ MORE
  • Top 10 Loyalty Program Dos and Don’ts

    Nicole Riley

    Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to outthink them. Download your free white paper.

    READ MORE
  • 10 Proven High-Performance Email Tactics for CRM Program Leaders

    Jennifer Stevens

    If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value while strengthening their relationship with your brand. To make your CRM email program more effective, here ...

    READ MORE
  • The Future of CRM Marketing: Eight Big Trends and How They Will Affect You

    Arturo Gutierrez

    A detailed look at forecasted 2018 CRM Marketing trends, from technological advances to shifts in the structure of marketing departments. This white paper provides information to aid in rethinking strategies and incorporating the best resources to optimize results and achieve 2018 goals.

    READ MORE