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22
Jul
Facial Recognition in a Masked World

Remember trick-or-treating when you were a kid? Going house-to-house in a costume and a mask, with the neighbors trying to guess who you were? We never thought we’d be wearing masks around the neighborhood today (and we have to admit it’s not as fun as we remember). The COVID-19 crisis is raising new questions about identity and privacy. Now that ...

22
Jul
Facial Recognition in a Masked World

Remember trick-or-treating when you were a kid? Going house-to-house in a costume and a mask, with the neighbors trying to guess who you were? We never thought we’d be wearing masks around the neighborhood today (and we have to admit it’s not as fun as we remember). The COVID-19 crisis is raising new questions about identity and privacy. Now that ...

10
Jul
Marketing In An Election Year

Consumers already have a lot to consider in 2020 what with a global pandemic and social unrest. So, adding who will be our next commander in chief will carry a lot of weight for most. More than ever, brands must be timely and relevant to ensure their messages are heard and considered. Is Your Marketing Plan Ready? As we gear ...

10
Jul
Marketing In An Election Year

Consumers already have a lot to consider in 2020 what with a global pandemic and social unrest. So, adding who will be our next commander in chief will carry a lot of weight for most. More than ever, brands must be timely and relevant to ensure their messages are heard and considered. Is Your Marketing Plan Ready? As we gear ...

06
Mar
Good-bye Big Tech?

Privacy. Tax loopholes. Monopolies. Hacking. Fake news. What do they all have in common? Big Tech and its influence on current consumer mindsets, the economy and state of the media. The big question here is—do Americans care enough to do something to take away that influence? The short answer is yes. Nearly 7 in 10 Americans say it’s time to ...

06
Mar
Good-bye Big Tech?

Privacy. Tax loopholes. Monopolies. Hacking. Fake news. What do they all have in common? Big Tech and its influence on current consumer mindsets, the economy and state of the media. The big question here is—do Americans care enough to do something to take away that influence? The short answer is yes. Nearly 7 in 10 Americans say it’s time to ...

01
Oct
How to Leverage Social Listening for Reputation or Crisis Management

Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access to near real-time online discussions and posts to quickly address reputation or crisis management. As marketers, we all ...

01
Oct
How to Leverage Social Listening for Reputation or Crisis Management

Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access to near real-time online discussions and posts to quickly address reputation or crisis management. As marketers, we all ...

17
Sep
Trigger Communications in the Auto Industry

The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...

17
Sep
Trigger Communications in the Auto Industry

The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...

05
Sep
Current State Of A Buyer’s Mind-Set

Things are happening, and our strategy team would like to share two main cultural and socioeconomic events that are, or may soon be, affecting consumers’ buying habits. I think it’s important to frame what a consumer may think and feel with what’s happening around them outside of the market transaction of goods. After all, there are many factors that contribute ...

05
Sep
Current State Of A Buyer’s Mind-Set

Things are happening, and our strategy team would like to share two main cultural and socioeconomic events that are, or may soon be, affecting consumers’ buying habits. I think it’s important to frame what a consumer may think and feel with what’s happening around them outside of the market transaction of goods. After all, there are many factors that contribute ...

30
Aug
5 Ways to Empower the Loyalty Loop

In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience and it’s time marketers adapt their view to drive conversions.

30
Aug
5 Ways to Empower the Loyalty Loop

In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience and it’s time marketers adapt their view to drive conversions.

27
Aug
How to Leverage Behavior-Based Customer Segmentation

Everyone has heard of the 80/20 rule, also known as the Pareto Principle – 80% of your revenue comes from 20% of your customers but RFM is the best way to determine the actual makeup of your customer base and provide insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you ...

27
Aug
How to Leverage Behavior-Based Customer Segmentation

Everyone has heard of the 80/20 rule, also known as the Pareto Principle – 80% of your revenue comes from 20% of your customers but RFM is the best way to determine the actual makeup of your customer base and provide insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you ...

17
Aug
Triggered: Tips to Get Started with Automated Email

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

17
Aug
Triggered: Tips to Get Started with Automated Email

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

15
Aug
Driving Long Term Functional Value in the Experience Economy

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...

15
Aug
Driving Long Term Functional Value in the Experience Economy

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...