CATEGORIES

  • Benefits of an in-house agency

    Russell Kern, CEO/Founder

    On this episode, Eric Harris, E*TRADE from Morgan Stanley's AVP of Brand & Creative of their in-house agency shares insights on the benefits of bringing creative work in-house, the value internal team members can bring to creative projects, how to maximize relationships with external partners with clear roles and responsibilities and the current and future state of creative.

    READ MORE
  • Aligning Marketing Sales and Technology to Execute Strategy

    Russell Kern, CEO/Founder

    On this episode, Principle of Nalu Consulting and former Chief Revenue Officer of TruGreen, Jessica Newman, shares insights on ways to drive growth not just through new customer acquisition, but by focusing your marketing to retain recurring revenue by optimizing customer lifetime value.

    READ MORE
  • Aflac's Brand Manager on Marketing Education from the Classroom to Social

    Russell Kern, CEO/Founder

    On this episode, Aflac's Brand Manager, Tod Meisner, shares lessons learned from marketing activations with Nick Saban and Deion Sanders, to how far social media has come in recent years, and what drives him to stay connected with marketing students starting their careers through his Adjunct Professor roles at Auburn, NYU and WVU.

    READ MORE
  • LatinX Corporate Inclusivity & Marketing

    Russell Kern, CEO/Founder

    In honor of Hispanic Heritage Month on this episode, EVP and DE&I Lead at Energy BBDO and Sponsor of AcentO, Carla Eboli, joins us to share actionable tips for business leaders on how to drive LatinX inclusivity in your corporate culture and how to authenticity communicate and personalize your marketing to the LatinX community.

    READ MORE
  • The Digital Evolution of the Music Industry

    Russell Kern, CEO/Founder

    On this episode, Hal Leonard's CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO's should be aligned with their CEO on communication vs. commercial roles, how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians. It's an episode packed with tips you don't want to miss.

    READ MORE
  • The ROI of Personalized Marketing

    Russell Kern, CEO/Founder

    On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us for Part 2 to dive deep into the details and benefits of personalized marketing and how AI is revolutionizing marketing to deliver ROI at a much lower cost from content assembly and activation to media deployment.

    READ MORE
  • Leadership in the New Economy

    Russell Kern, CEO/Founder

    On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us to share his entrepreneurial leadership philosophy from his journey starting the second eCommerce company ever in the world before the dot-com bubble , to digital consulting & transformation, to leading tens of thousands of people across public companies.

    READ MORE
  • LGBTQ+ Corporate Inclusivity & Marketing

    Russell Kern, CEO/Founder

    In honor of Pride Month on this episode, Global Co-Chair of Omnicom's OPEN Pride group, David Azulay, joins us to share perspective on the importance of inclusivity in your corporate culture and how to authenticity communicate and personalize your brand messaging to the LGBTQ+ community.

    READ MORE
  • Brand Storytelling via Brand Funded Films

    Russell Kern, CEO/Founder

    On this episode, Passion Point Collective's Founder, Marcus Peterzell, shares why branded movies are such a special opportunity for Fortune 500 CMO's with TV audiences' changing viewing behaviors and the increase in streaming entertainment consumption.

    READ MORE
  • Is Personalization Just CRM?

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.

    READ MORE
  • Marketing Trends Affecting CMO's

    Russell Kern, CEO/Founder

    On this episode, RAPP's U.S. President, John Wells, joins us to share marketing trends CMOs are facing across U.S. companies such as talent attribution, changes in customer experience across physical and digital experiences and precision marketing.

    READ MORE
  • A New Era of Commerce: The Future of AI

    Russell Kern, CEO/Founder

    On this episode, Integer's VP of Futures & A.I., Heidi Bailey, shares insights on the current and future state of retail, "immersive commerce" and how A.I. will lead retail into a new age of customer experience.

    READ MORE
  • Introducing the CXC Index

    Russell Kern, CEO/Founder

    On this episode, OPMG's Global Chief Strategy Officer, Nelson Freitas, and C-Space's Vice President of Research, Manila Austin, join us to introduce their Customer Experience Index, why it's a game changer for marketers and how marketers can improve their work if they know their Brand Intent.

    READ MORE
  • The Future of Customer Data

    Russell Kern, CEO/Founder

    On this episode, KERN's SVP of Analytics and Marketing Technology, Sajid Patel, joins us to share insights around "Right Data" versus "Big Data" and the differences between Data Problem-Solving and Data Creativity, or the Art and Science of Data.

    READ MORE
  • How to Gain Consumer Trust

    Russell Kern, CEO/Founder

    On this episode, KERN's SVP of Strategy, Curt Kaneshiro, joins us to share insights around the trends that will impact customer experience and overall customer trust in 2022.

    READ MORE
  • The Future of Commerce

    Russell Kern, CEO/Founder

    On this episode, Omnicom Commerce Group's CEO, Sophie Daranyi, joins us to share insights around the nuances between retail and commerce, the future of "Connected Commerce" across physical, digital and social, and The Why Behind the Buy:

    READ MORE
  • MIQ: Personalized Marketing Self-Assessment

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share the insights you can gather from taking the Personalized Marketing IQ self-assessment tool her team developed to assess your brand's modern marketing capability across three dimensions of Customer, Context and Content. Try it from yourself here:

    READ MORE
  • Personalization After The 'Cookie Apocalypse'

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share her insights on how the death of third-party cookies in 2022 is really just the death of lazy personalization and the new dawn for more meaningful relationships between brands and consumers.

    READ MORE
  • A Personalized Auto Buying Experience

    Russell Kern, CEO/Founder

    On this episode we share an interesting story on how advanced the car buying experienced has become through personalized marketing in recent years and how different generational cohorts are accustomed to buying.

    READ MORE
  • The Neuroscience Behind Personalization

    Russell Kern, CEO/Founder

    On this episode we share how the neurosciences behind human behavior are so important for brands to understand so that they can connect with a customer's reptilian brain to drive them to make purchase decisions.

    READ MORE
  • The Benefits of Personalized Marketing

    Russell Kern, CEO/Founder

    On this episode, we discuss the technologies and rigor needed to implement a personalized marketing system and the growth opportunities it will unlock when done properly. Documents referenced in this episode can be found here:

    READ MORE
  • Continuous Revenue Marketing Defined

    Russell Kern, CEO/Founder

    On this episode, we introduce the approach and benefits of Continuous Revenue Marketing through the development of personalized marketing at speed and scale. Documents referenced in this episode can be found here:

    READ MORE
  • The History of CRM

    Russell Kern, CEO/Founder

    On this episode, we introduce the concept of Continuous Revenue Marketing, share the history and evolution of CRM and why companies need to look at the past to build personalized experiences to drive future growth.

    READ MORE
  • Introducing the Continuous Revenue Marketer

    Russell Kern, CEO/Founder

    Every other week, host Russell Kern and co-host and producer, Elliott Dennis, will break down the complexity surrounding Continuous Revenue Marketing into 15-minute episodes that provide bite-sized insights. We’ll discuss the challenges CMO’s are facing to increase customer acquisition and loyalty. You'll hear success stories from brands on the innovative ways they're driving growth. As well as the obstacles they face on their journey. We’ll also unpack the multiple layers of marketing technology integration from data management to AI/machine learning, to get to the most important aspect of CRM, the combination of technology with human creativity to touch the head and heart of current and future customers.

    READ MORE

CATEGORIES

  • Benefits of an in-house agency

    Russell Kern, CEO/Founder

    On this episode, Eric Harris, E*TRADE from Morgan Stanley's AVP of Brand & Creative of their in-house agency shares insights on the benefits of bringing creative work in-house, the value internal team members can bring to creative projects, how to maximize relationships with external partners with clear roles and responsibilities and the current and future state of creative.

    READ MORE
  • Aligning Marketing Sales and Technology to Execute Strategy

    Russell Kern, CEO/Founder

    On this episode, Principle of Nalu Consulting and former Chief Revenue Officer of TruGreen, Jessica Newman, shares insights on ways to drive growth not just through new customer acquisition, but by focusing your marketing to retain recurring revenue by optimizing customer lifetime value.

    READ MORE
  • Aflac's Brand Manager on Marketing Education from the Classroom to Social

    Russell Kern, CEO/Founder

    On this episode, Aflac's Brand Manager, Tod Meisner, shares lessons learned from marketing activations with Nick Saban and Deion Sanders, to how far social media has come in recent years, and what drives him to stay connected with marketing students starting their careers through his Adjunct Professor roles at Auburn, NYU and WVU.

    READ MORE
  • LatinX Corporate Inclusivity & Marketing

    Russell Kern, CEO/Founder

    In honor of Hispanic Heritage Month on this episode, EVP and DE&I Lead at Energy BBDO and Sponsor of AcentO, Carla Eboli, joins us to share actionable tips for business leaders on how to drive LatinX inclusivity in your corporate culture and how to authenticity communicate and personalize your marketing to the LatinX community.

    READ MORE
  • The Digital Evolution of the Music Industry

    Russell Kern, CEO/Founder

    On this episode, Hal Leonard's CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO's should be aligned with their CEO on communication vs. commercial roles, how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians. It's an episode packed with tips you don't want to miss.

    READ MORE
  • The ROI of Personalized Marketing

    Russell Kern, CEO/Founder

    On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us for Part 2 to dive deep into the details and benefits of personalized marketing and how AI is revolutionizing marketing to deliver ROI at a much lower cost from content assembly and activation to media deployment.

    READ MORE
  • Leadership in the New Economy

    Russell Kern, CEO/Founder

    On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us to share his entrepreneurial leadership philosophy from his journey starting the second eCommerce company ever in the world before the dot-com bubble , to digital consulting & transformation, to leading tens of thousands of people across public companies.

    READ MORE
  • LGBTQ+ Corporate Inclusivity & Marketing

    Russell Kern, CEO/Founder

    In honor of Pride Month on this episode, Global Co-Chair of Omnicom's OPEN Pride group, David Azulay, joins us to share perspective on the importance of inclusivity in your corporate culture and how to authenticity communicate and personalize your brand messaging to the LGBTQ+ community.

    READ MORE
  • Brand Storytelling via Brand Funded Films

    Russell Kern, CEO/Founder

    On this episode, Passion Point Collective's Founder, Marcus Peterzell, shares why branded movies are such a special opportunity for Fortune 500 CMO's with TV audiences' changing viewing behaviors and the increase in streaming entertainment consumption.

    READ MORE
  • Is Personalization Just CRM?

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.

    READ MORE
  • Marketing Trends Affecting CMO's

    Russell Kern, CEO/Founder

    On this episode, RAPP's U.S. President, John Wells, joins us to share marketing trends CMOs are facing across U.S. companies such as talent attribution, changes in customer experience across physical and digital experiences and precision marketing.

    READ MORE
  • A New Era of Commerce: The Future of AI

    Russell Kern, CEO/Founder

    On this episode, Integer's VP of Futures & A.I., Heidi Bailey, shares insights on the current and future state of retail, "immersive commerce" and how A.I. will lead retail into a new age of customer experience.

    READ MORE
  • Introducing the CXC Index

    Russell Kern, CEO/Founder

    On this episode, OPMG's Global Chief Strategy Officer, Nelson Freitas, and C-Space's Vice President of Research, Manila Austin, join us to introduce their Customer Experience Index, why it's a game changer for marketers and how marketers can improve their work if they know their Brand Intent.

    READ MORE
  • The Future of Customer Data

    Russell Kern, CEO/Founder

    On this episode, KERN's SVP of Analytics and Marketing Technology, Sajid Patel, joins us to share insights around "Right Data" versus "Big Data" and the differences between Data Problem-Solving and Data Creativity, or the Art and Science of Data.

    READ MORE
  • How to Gain Consumer Trust

    Russell Kern, CEO/Founder

    On this episode, KERN's SVP of Strategy, Curt Kaneshiro, joins us to share insights around the trends that will impact customer experience and overall customer trust in 2022.

    READ MORE
  • The Future of Commerce

    Russell Kern, CEO/Founder

    On this episode, Omnicom Commerce Group's CEO, Sophie Daranyi, joins us to share insights around the nuances between retail and commerce, the future of "Connected Commerce" across physical, digital and social, and The Why Behind the Buy:

    READ MORE
  • MIQ: Personalized Marketing Self-Assessment

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share the insights you can gather from taking the Personalized Marketing IQ self-assessment tool her team developed to assess your brand's modern marketing capability across three dimensions of Customer, Context and Content. Try it from yourself here:

    READ MORE
  • Personalization After The 'Cookie Apocalypse'

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share her insights on how the death of third-party cookies in 2022 is really just the death of lazy personalization and the new dawn for more meaningful relationships between brands and consumers.

    READ MORE
  • A Personalized Auto Buying Experience

    Russell Kern, CEO/Founder

    On this episode we share an interesting story on how advanced the car buying experienced has become through personalized marketing in recent years and how different generational cohorts are accustomed to buying.

    READ MORE
  • The Neuroscience Behind Personalization

    Russell Kern, CEO/Founder

    On this episode we share how the neurosciences behind human behavior are so important for brands to understand so that they can connect with a customer's reptilian brain to drive them to make purchase decisions.

    READ MORE
  • The Benefits of Personalized Marketing

    Russell Kern, CEO/Founder

    On this episode, we discuss the technologies and rigor needed to implement a personalized marketing system and the growth opportunities it will unlock when done properly. Documents referenced in this episode can be found here:

    READ MORE
  • Continuous Revenue Marketing Defined

    Russell Kern, CEO/Founder

    On this episode, we introduce the approach and benefits of Continuous Revenue Marketing through the development of personalized marketing at speed and scale. Documents referenced in this episode can be found here:

    READ MORE
  • The History of CRM

    Russell Kern, CEO/Founder

    On this episode, we introduce the concept of Continuous Revenue Marketing, share the history and evolution of CRM and why companies need to look at the past to build personalized experiences to drive future growth.

    READ MORE
  • Introducing the Continuous Revenue Marketer

    Russell Kern, CEO/Founder

    Every other week, host Russell Kern and co-host and producer, Elliott Dennis, will break down the complexity surrounding Continuous Revenue Marketing into 15-minute episodes that provide bite-sized insights. We’ll discuss the challenges CMO’s are facing to increase customer acquisition and loyalty. You'll hear success stories from brands on the innovative ways they're driving growth. As well as the obstacles they face on their journey. We’ll also unpack the multiple layers of marketing technology integration from data management to AI/machine learning, to get to the most important aspect of CRM, the combination of technology with human creativity to touch the head and heart of current and future customers.

    READ MORE
  • Benefits of an in-house agency

    Russell Kern, CEO/Founder

    On this episode, Eric Harris, E*TRADE from Morgan Stanley's AVP of Brand & Creative of their in-house agency shares insights on the benefits of bringing creative work in-house, the value internal team members can bring to creative projects, how to maximize relationships with external partners with clear roles and responsibilities and the current and future state of creative.

    READ MORE
  • Aligning Marketing Sales and Technology to Execute Strategy

    Russell Kern, CEO/Founder

    On this episode, Principle of Nalu Consulting and former Chief Revenue Officer of TruGreen, Jessica Newman, shares insights on ways to drive growth not just through new customer acquisition, but by focusing your marketing to retain recurring revenue by optimizing customer lifetime value.

    READ MORE
  • Aflac's Brand Manager on Marketing Education from the Classroom to Social

    Russell Kern, CEO/Founder

    On this episode, Aflac's Brand Manager, Tod Meisner, shares lessons learned from marketing activations with Nick Saban and Deion Sanders, to how far social media has come in recent years, and what drives him to stay connected with marketing students starting their careers through his Adjunct Professor roles at Auburn, NYU and WVU.

    READ MORE
  • LatinX Corporate Inclusivity & Marketing

    Russell Kern, CEO/Founder

    In honor of Hispanic Heritage Month on this episode, EVP and DE&I Lead at Energy BBDO and Sponsor of AcentO, Carla Eboli, joins us to share actionable tips for business leaders on how to drive LatinX inclusivity in your corporate culture and how to authenticity communicate and personalize your marketing to the LatinX community.

    READ MORE
  • The Digital Evolution of the Music Industry

    Russell Kern, CEO/Founder

    On this episode, Hal Leonard's CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO's should be aligned with their CEO on communication vs. commercial roles, how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians. It's an episode packed with tips you don't want to miss.

    READ MORE
  • The ROI of Personalized Marketing

    Russell Kern, CEO/Founder

    On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us for Part 2 to dive deep into the details and benefits of personalized marketing and how AI is revolutionizing marketing to deliver ROI at a much lower cost from content assembly and activation to media deployment.

    READ MORE
  • Leadership in the New Economy

    Russell Kern, CEO/Founder

    On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us to share his entrepreneurial leadership philosophy from his journey starting the second eCommerce company ever in the world before the dot-com bubble , to digital consulting & transformation, to leading tens of thousands of people across public companies.

    READ MORE
  • LGBTQ+ Corporate Inclusivity & Marketing

    Russell Kern, CEO/Founder

    In honor of Pride Month on this episode, Global Co-Chair of Omnicom's OPEN Pride group, David Azulay, joins us to share perspective on the importance of inclusivity in your corporate culture and how to authenticity communicate and personalize your brand messaging to the LGBTQ+ community.

    READ MORE
  • Brand Storytelling via Brand Funded Films

    Russell Kern, CEO/Founder

    On this episode, Passion Point Collective's Founder, Marcus Peterzell, shares why branded movies are such a special opportunity for Fortune 500 CMO's with TV audiences' changing viewing behaviors and the increase in streaming entertainment consumption.

    READ MORE
  • Is Personalization Just CRM?

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.

    READ MORE
  • Marketing Trends Affecting CMO's

    Russell Kern, CEO/Founder

    On this episode, RAPP's U.S. President, John Wells, joins us to share marketing trends CMOs are facing across U.S. companies such as talent attribution, changes in customer experience across physical and digital experiences and precision marketing.

    READ MORE
  • A New Era of Commerce: The Future of AI

    Russell Kern, CEO/Founder

    On this episode, Integer's VP of Futures & A.I., Heidi Bailey, shares insights on the current and future state of retail, "immersive commerce" and how A.I. will lead retail into a new age of customer experience.

    READ MORE
  • Introducing the CXC Index

    Russell Kern, CEO/Founder

    On this episode, OPMG's Global Chief Strategy Officer, Nelson Freitas, and C-Space's Vice President of Research, Manila Austin, join us to introduce their Customer Experience Index, why it's a game changer for marketers and how marketers can improve their work if they know their Brand Intent.

    READ MORE
  • The Future of Customer Data

    Russell Kern, CEO/Founder

    On this episode, KERN's SVP of Analytics and Marketing Technology, Sajid Patel, joins us to share insights around "Right Data" versus "Big Data" and the differences between Data Problem-Solving and Data Creativity, or the Art and Science of Data.

    READ MORE
  • How to Gain Consumer Trust

    Russell Kern, CEO/Founder

    On this episode, KERN's SVP of Strategy, Curt Kaneshiro, joins us to share insights around the trends that will impact customer experience and overall customer trust in 2022.

    READ MORE
  • The Future of Commerce

    Russell Kern, CEO/Founder

    On this episode, Omnicom Commerce Group's CEO, Sophie Daranyi, joins us to share insights around the nuances between retail and commerce, the future of "Connected Commerce" across physical, digital and social, and The Why Behind the Buy:

    READ MORE
  • MIQ: Personalized Marketing Self-Assessment

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share the insights you can gather from taking the Personalized Marketing IQ self-assessment tool her team developed to assess your brand's modern marketing capability across three dimensions of Customer, Context and Content. Try it from yourself here:

    READ MORE
  • Personalization After The 'Cookie Apocalypse'

    Russell Kern, CEO/Founder

    On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share her insights on how the death of third-party cookies in 2022 is really just the death of lazy personalization and the new dawn for more meaningful relationships between brands and consumers.

    READ MORE
  • A Personalized Auto Buying Experience

    Russell Kern, CEO/Founder

    On this episode we share an interesting story on how advanced the car buying experienced has become through personalized marketing in recent years and how different generational cohorts are accustomed to buying.

    READ MORE
  • The Neuroscience Behind Personalization

    Russell Kern, CEO/Founder

    On this episode we share how the neurosciences behind human behavior are so important for brands to understand so that they can connect with a customer's reptilian brain to drive them to make purchase decisions.

    READ MORE
  • The Benefits of Personalized Marketing

    Russell Kern, CEO/Founder

    On this episode, we discuss the technologies and rigor needed to implement a personalized marketing system and the growth opportunities it will unlock when done properly. Documents referenced in this episode can be found here:

    READ MORE
  • Continuous Revenue Marketing Defined

    Russell Kern, CEO/Founder

    On this episode, we introduce the approach and benefits of Continuous Revenue Marketing through the development of personalized marketing at speed and scale. Documents referenced in this episode can be found here:

    READ MORE
  • The History of CRM

    Russell Kern, CEO/Founder

    On this episode, we introduce the concept of Continuous Revenue Marketing, share the history and evolution of CRM and why companies need to look at the past to build personalized experiences to drive future growth.

    READ MORE
  • Introducing the Continuous Revenue Marketer

    Russell Kern, CEO/Founder

    Every other week, host Russell Kern and co-host and producer, Elliott Dennis, will break down the complexity surrounding Continuous Revenue Marketing into 15-minute episodes that provide bite-sized insights. We’ll discuss the challenges CMO’s are facing to increase customer acquisition and loyalty. You'll hear success stories from brands on the innovative ways they're driving growth. As well as the obstacles they face on their journey. We’ll also unpack the multiple layers of marketing technology integration from data management to AI/machine learning, to get to the most important aspect of CRM, the combination of technology with human creativity to touch the head and heart of current and future customers.

    READ MORE