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16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

26
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Recognize Need

We continue our weekly series traveling through KERN’s Modern Buyer’s 10-stage journey. The 10-stage journey was developed based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. Stage 2: Recognize Need After the distraction stage, the consumer recognizes a need which brings them into stage ...

26
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Recognize Need

We continue our weekly series traveling through KERN’s Modern Buyer’s 10-stage journey. The 10-stage journey was developed based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. Stage 2: Recognize Need After the distraction stage, the consumer recognizes a need which brings them into stage ...

14
Feb
What to Know for CRM in 2018 from KERN’s 2017 CRM Leadership Survey

A comprehensive look at what CRM leaders across industries experienced in 2017, what they will prioritize, and how partners can help them enhance CRM program effectiveness

14
Feb
What to Know for CRM in 2018 from KERN’s 2017 CRM Leadership Survey

A comprehensive look at what CRM leaders across industries experienced in 2017, what they will prioritize, and how partners can help them enhance CRM program effectiveness

13
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Distraction

KERN developed The Modern Buyer’s 10-stage journey based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. In this weekly series, we take a deeper look at each of the stages in this journey, what each means for brands, and takeaways to act on each ...

13
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Distraction

KERN developed The Modern Buyer’s 10-stage journey based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. In this weekly series, we take a deeper look at each of the stages in this journey, what each means for brands, and takeaways to act on each ...

12
Feb
The Modern Buyers 10-stage Journey

The modern consumer is ever-changing, armed with advancing technology, their mindset has evolved and no longer fits traditional personas. KERN recognized this problem and sought out to develop a solution that would fit modern needs for marketers. Recognizing that convergence of faster connection speeds on both mobile and home devices, the accelerated adoption of online searching and sharing, and the ...

12
Feb
The Modern Buyers 10-stage Journey

The modern consumer is ever-changing, armed with advancing technology, their mindset has evolved and no longer fits traditional personas. KERN recognized this problem and sought out to develop a solution that would fit modern needs for marketers. Recognizing that convergence of faster connection speeds on both mobile and home devices, the accelerated adoption of online searching and sharing, and the ...

06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...

06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...

27
Jan
The Future of CRM Marketing: Eight Big Trends and How They Will Affect You

A detailed look at forecasted 2018 CRM Marketing trends from technological advances to shifts in the structure of marketing departments. This White Paper provides information to aid in rethinking strategies, and incorporating the best resources to optimize results and achieve 2018 goals.

27
Jan
The Future of CRM Marketing: Eight Big Trends and How They Will Affect You

A detailed look at forecasted 2018 CRM Marketing trends from technological advances to shifts in the structure of marketing departments. This White Paper provides information to aid in rethinking strategies, and incorporating the best resources to optimize results and achieve 2018 goals.