Black Friday and Cyber Monday have traditionally been the Holy Grail for marketers. For the past couple of years, however, with COVID-19 and global events affecting the global supply chain, marketers have had to pivot on a dime and adapt their marketing strategies during ever- changing conditions ...

So, you've already done all the metrics on all of your market segments. While the stats may inform the metric successes of your campaigns, there are still the human touches that add nuance and creative license to your messaging. In our last SMS piece, we talked about SMS best ...

With customers getting more comfortable interacting with brands and businesses on their mobile devices, SMS or text message marketing is one of the fastest growing tools in a marketer’s arsenal. During the pandemic, SMS messaging ...

There are hundreds of millions of eyeballs on social media, but where are they all looking? Your audience is hidden somewhere in the flakey, wandering eyes that endlessly doomscroll, swipe left and right, and dance right next to influencers who tout the latest trend that will be ...

"You've got mail!" AOL's iconic greeting literally brought Americans online and into their email inboxes. This timeless call to action foreshadowed the Pavlovian swipe notifications that we’re inundated with today. It signaled a global system of interconnection. An email campaign ...

The primary goal of any company is keeping your customers happy and engaged. Understanding their concerns, problems, and behavior requires empathy. Empathy is the ability to understand and share the feelings of another. "Walk a mile in my shoes" is a common saying used to illustrate ...

The pandemic has given us all the time to literally go inside and reevaluate our own values, personal mission, and what's vitally important. In parallel, businesses have had to pivot quickly and lean into their mission statements as the world at large navigates our new normal ...

Once upon a time, the ancient Greeks carved their stories, gods and myths into giant stone slabs. In essence, they were creating advertisements that alluded to a particular human condition. Fast-forward to the present day, and the goals of storytelling still hold true ...

If you don't act now, you'll be missing out on something! FOMO (fear of missing out) is real. Marketer's FOMO, in particular, happens when marketers fear that they'll miss out on key opportunities to connect with their audiences, given their data and access to personal information ...