At KERN, we’ve made it a habit to continually share ideas and learn from each other about the current state of marketing and advertising. Over the years, we’ve been influenced by the pioneers of our industry and current thought leaders ...

Marketing has always been a field of innovation and creativity. As brands strive to reach and engage their multifaceted target audiences, marketing professionals constantly search for new ways to capture attention and drive conversions ...

In this follow up blog, we will discuss the underlying principles of the six primal stimuli — how they awaken the primal brain to rapidly process your message, and help mediate signals to the rational brain to process memorable and actionable messages ...

In a survey by the WFA, 75% of major advertisers and marketers say their budgets are under heavy scrutiny this year. Some expect their spending to be cut. There’s a pressing need to make every dollar go further and focus on messages that make you sit up, take notice and buy. But how can you get inside your customer’s head to know ...

KERN, an Omnicom CRM Agency, today announced the release of its groundbreaking report, Lessons for CRM Marketers From The Neuroscience Behind 2023 Super Bowl Ads. ...

In this webinar, KERN CEO/Founder Russell Kern, teaches viewers how to win their CRM game and get ahead of their competition, ensuring their marketing communications are effective before they kickoff. He does this by sharing lessons from the billions spent on 2023 Super Bowl commercials through a neuroscience analysis done on them.

In this webinar, KERN Chief Creative Officer Desmond Burrows joins KERN CEO/Founder Russell Kern to teach viewers how to identify the overlapping of the art and neuroscience of creative, and how to apply creative-measurement methodologies that ensure your marketing communications’ effectiveness is maximized.

In this webinar, SalesBrain CEO/Founder Christophe Morin, PhD, joins KERN CEO/Founder Russell Kern, for a deeper dive into how to apply the latest affordable, rapid neuroscientific measurement methodologies to ensure your marketing communications’ effectiveness before you spend money on launching of your campaign.

In this introduction-to-neuromarketing webinar, KERN CEO/Founder Russell Kern will teach you how to apply the latest affordable, rapid neuroscientific measurement methodologies, to ensure your marketing communications’ effectiveness before you spend money on launching your campaign.

Consumer preferences have changed drastically since the Covid-19 pandemic, led by the twin culprits of convenience and availability. The unprecedented act of quarantining, temporarily confining ourselves to our homes for weeks on end, didn’t stop people from shopping ...

With millions of marketing dollars at stake for one Super Bowl commercial, modern marketing methods can mitigate the risk of failure while maximizing creative output to package a commercial product that's both persuasive and entertaining and meets marketing goals. KERN recently used marketing techniques rooted in neuroscience to break down six of 2022's Super Bowl commercials into winners and losers ...

Not the Same Holiday Shopping Season: How Neuroscience Increased Sales. COVID-19 continues to upend our lives in new ways. Though the virus disrupted its second holiday shopping season, retailers once again showed their resilience with U.S. retail sales growth of 8.5% year-over-year this holiday season ...

20+ years ago, B. Joseph Pine II wrote about our entry into the experience economy—an economy in which growth strategies including the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is particularly important ...